Item Coversheet
CITY OF PEORIA, ARIZONA
COUNCIL COMMUNICATION
 
Agenda Item: 13.C. 


Date Prepared:  4/5/2017 Council Meeting Date: 4/18/2017

TO:Carl Swenson, City Manager 
THROUGH:
Susan J. Daluddung, AICP, Deputy City Manager 
FROM:  John R. Sefton, Jr., Director 
SUBJECT:
2017 Spring Training 

Background/Summary:

As the 2017 Spring Training season comes to a close, the countdown begins to the 25th anniversary season of Spring Training at Peoria Sports Complex in 2018.  

2017 featured the World Baseball Classic (WBC), an international tournament of nations which Major League Baseball hosts every four years. While the WBC promotes the game to a global audience, it does tend to adversely impact the Cactus League, in the short-term, with the early start to the spring schedule, the attention shift from media and fans alike, and the departure of the teams’ best players from spring training to participate in the WBC. Despite lower attendance compared to the year prior, with the support of 3 additional games overall gross revenues surpassed 2016’s mark to setting a record for the 3rd consecutive year.

2013

2014

2015

2016

2017

% Change

(2016-2017)

# of games

36

29

31

32

35

Total Attendance

196,881

192,513

238,847

240,111

227,646

-5.2%

Average Attendance

5,469

6,638

7,705

7,504

6,504

-13.3%

Ticket Revenues

$2,874,652

$2,920,133

$4,057,316

$4,301,925

$4,250,836

-1.2%

Concession Revenues

$1,510,242

$1,535,588

$2,042,687

$2,208,108

$2,138,039

-3.2%

Novelty Revenues

$851,903

$851,505

$1,325,120

$1,286,876

$1,452,169

12.8%

Advertising Revenues

$310,921

$283,647

$307,195

$320,612

$357,512

11.5%

Parking Revenues

$230,320

$226,921

$282,597

$274,276

$252,559

-7.9%

Scorecard Revenues

$11,238

$10,172

$12,148

$12,551

$12,988

3.5%

TOTAL REVENUES

$5,789,276

$5,827,966

$8,027,063

$8,404,348

$8,464,103

0.7%

 

 

The 2017 season opened with the debut of Peoria Cove, consisting of The Ballyard, a miniature baseball diamond, and The Shipyard, a playground featuring a small splash pad and play structure set in and around the frame of a seafaring ship.

Also new for 2017, was the 2,100 square foot scoreboard, with a video display measuring 35 feet high and 61 feet wide, the largest in the Cactus and Grapefruit Leagues. This up-to-date LED technology makes it easier for fans to see the board on sunny days, as well as from any angle in the park. Additionally, the scoreboard can be divided into multiple sections to show a variety of statistics, videos, graphics and images, enhancing the in-game experience. The scoreboard replaced the original, built in 1994.

Our partners, the Peoria Diamond Club (PDC), started the season with 633 “Red Shirt” volunteers; over 24% of them were new this season. The PDC annual Charity Game, which took place on February 25, drew over 6,300 fans. Through their efforts, the Peoria Diamond Club continues to support local youth charitable organizations through their grant-giving program.

There was early season inclement weather, but it did not result in any rainouts or delays. There was a significant midseason heat wave with mid-90’s temperatures as well.

Below is a Cactus League team comparison of total and average per game attendance:


 

Games

Total Attendance

Average per game

Cubs (Mesa)

17

251,899

14,818

Diamondbacks (Salt River)

17

176,883

10,405

Giants (Scottsdale)

18

182,518

10,140

Dodgers (Glendale)

18

165,911

9,217

Rockies (Salt River)

17

152,985

8,999

Mariners (Peoria)

18

135,401

7,522

Angels (Tempe)

17

114,780

6,752

Indians (Goodyear)

16

101,517

6,345

Royals (Surprise)

16

98,487

6,155

A's (Mesa)

17

102,212

6,012

Rangers (Surprise)

17

98,934

5,820

Padres (Peoria)

17

92,245

5,426

White Sox (Glendale)

17

91,698

5,394

Brewers (Phoenix)

16

80,285

5,018

Reds (Goodyear)

17

72,852

4,285

                   

Peoria had the third-highest attendance for a two-team facility in the Cactus League this season:

 

Games

Total Attendance

Average Attendance

Salt River (D-Backs/Rockies)

34

329,868

9,702

Glendale (Dodgers/White Sox)

35

257,609

7,360

Peoria (Mariners/Padres)

35

227,646

6,504

Surprise (Rangers/Royals)

33

197,421

5,982

Goodyear (Indians/Reds)

33

174,369

5,284

Staff Recommendation:

  


Contact Name and Number:  

Chris Calcaterra, 623-773-8703