Item Coversheet
CITY OF PEORIA, ARIZONA
COUNCIL COMMUNICATION
 
Agenda Item: 25C. 


Date Prepared:  1/29/2026 Council Meeting Date: 2/10/2026

TO:Mike Faust, City Manager 
THROUGH:
Kevin Burke, Deputy District Manager 
FROM:  Sean Kindell, Chief Financial Officer 
SUBJECT:
Liquor License Application, Pescaderia Playas De Guaymas, 8385 NorthWest Grand Avenue 

Purpose:

Discussion and possible action to recommend approval to the State Liquor Board for: a New Wine and Beer (Series 10) Liquor License for Pescaderia Playas De Guaymas, located at 8385 NW. Grand Avenue #A, Theresa J. Morse, Applicant, LL#26-010150.

Summary:

Pescaderia Playas De Guaymas, is an existing seafood market located at 8385 NW. Grand Avenue #A. The owner has applied for a New Wine and Beer (Series 10) Liquor License.  The application agent is Theresa J.Morse.

 

Series 10—permits the retail sale of beer and wine for consumption off premises.

 

Some of the businesses around Pescaderia Playas De Guaymas are Firestone Complete Autocare, Don Lencho’s Mexican & Seafood Restaurant and Brothers Family Restaurant.  There are no staff concerns with Pescaderia Playas De Guaymas.  The public hearing notice was posted for at least 20 days, and no comments were received during the posting period.  The license application was reviewed according to State law and all Departments gave approvals.

Previous Actions/Background:

In November 2021, the Mayor and Council recommended approval to the Arizona State Liquor Board for Pescaderia Playas De Guaymas for a New Wine and Beer (Series 10) Liquor License located at 8385 NW. Grand Avenue #A.

Staff Recommendation:

Pursuant to Arizona Law the City must make a recommendation to the State Liquor Board regarding the approval of applications to sell alcoholic beverages in the City. The standard for the City’s recommendation is whether the best interest of the community will be served by the issuance of these licenses and whether the public convenience is served. Staff recommends approval of the above licenses.

Fiscal Analysis:

No fiscal impact.

ATTACHMENTS:
Description
Pescaderia Playas De Guaymas app
Contact Name and Number:  
Samuel Brown (623) 773-7658